Master Thesis Online
Browsing by Author : Tailler, Serge
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| Title | Author(s) | Year | (Co)Promotor(s) | |
|---|---|---|---|---|
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From story telling to strategic account management through revised value proposition in the blood glucose monitoring market. The case of Abbott Diabetes Care Benelux. | Tailler, Serge | 2016 | Fredebeul-Krein, Markus  |