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Elaboration d'une stratégie link building pour Newpharma : la fin du link building classique au profit d'un marketing de contenu ?

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Coune, Charlotte ULiège
Promotor(s) : de Moerloose, Chantal ULiège
Date of defense : 21-Jun-2016 • Permalink : http://hdl.handle.net/2268.2/1360
Details
Title : Elaboration d'une stratégie link building pour Newpharma : la fin du link building classique au profit d'un marketing de contenu ?
Author : Coune, Charlotte ULiège
Date of defense  : 21-Jun-2016
Advisor(s) : de Moerloose, Chantal ULiège
Committee's member(s) : Peiffer, Véronique ULiège
Deliège, Fanny ULiège
Brichaut, Clio 
Language : French
Number of pages : 86
Keywords : [en] link building
[en] SEO
[en] Content marketing
[en] backlink
[en] link baiting
Discipline(s) : Business & economic sciences > Marketing
Target public : Professionals of domain
Student
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Digital Marketing and Sales Management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Nowadays, competition between shops is higher than ever because of the constant increase of the number of web shop. Because of this tough competition, companies had to find other means to promote their products: the Search Engine Optimization (SEO). The Search Engine Optimization is the way webmasters can improve their website content or popularity in order to reach the first results on the search engines results pages. Among all the techniques used to carry on a search engine optimization, this thesis focus on link building and raise the question of: should companies continue to use classic link building technics or do they have to shift to a content marketing strategy?


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Author

  • Coune, Charlotte ULiège Université de Liège > Master sc. gest., fin. spéc. digit. mark. & sale (ex 2e ma.)

Promotor(s)

Committee's member(s)

  • Peiffer, Véronique ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > UER Langues
    ORBi View his publications on ORBi
  • Deliège, Fanny ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Marketing et intelligence stratégique
    ORBi View his publications on ORBi
  • Brichaut, Clio
  • Total number of views 222
  • Total number of downloads 0










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