Elaboration d'une stratégie link building pour Newpharma : la fin du link building classique au profit d'un marketing de contenu ?
Coune, Charlotte
Promotor(s) : de Moerloose, Chantal
Date of defense : 21-Jun-2016 • Permalink : http://hdl.handle.net/2268.2/1360
Details
Title : | Elaboration d'une stratégie link building pour Newpharma : la fin du link building classique au profit d'un marketing de contenu ? |
Author : | Coune, Charlotte |
Date of defense : | 21-Jun-2016 |
Advisor(s) : | de Moerloose, Chantal |
Committee's member(s) : | Peiffer, Véronique
Deliège, Fanny Brichaut, Clio |
Language : | French |
Number of pages : | 86 |
Keywords : | [en] link building [en] SEO [en] Content marketing [en] backlink [en] link baiting |
Discipline(s) : | Business & economic sciences > Marketing |
Target public : | Professionals of domain Student |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en Digital Marketing and Sales Management |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] Nowadays, competition between shops is higher than ever because of the constant increase of the number of web shop. Because of this tough competition, companies had to find other means to promote their products: the Search Engine Optimization (SEO). The Search Engine Optimization is the way webmasters can improve their website content or popularity in order to reach the first results on the search engines results pages. Among all the techniques used to carry on a search engine optimization, this thesis focus on link building and raise the question of: should companies continue to use classic link building technics or do they have to shift to a content marketing strategy?
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MEMOIRE Charlotte Coune.pdf
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Description:
Size: 4.9 MB
Format: Adobe PDF
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The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.