Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 97 | DOWNLOAD 55

Barriers to involvement in collaborative consumption: a case study of Wibee

Download
Kara, Layla ULiège
Promotor(s) : Ates, Zelal ULiège
Date of defense : 6-Sep-2016/12-Sep-2016 • Permalink : http://hdl.handle.net/2268.2/1872
Details
Title : Barriers to involvement in collaborative consumption: a case study of Wibee
Author : Kara, Layla ULiège
Date of defense  : 6-Sep-2016/12-Sep-2016
Advisor(s) : Ates, Zelal ULiège
Committee's member(s) : Deliège, Fanny ULiège
Hazee, Simon ULiège
Language : English
Keywords : [en] Collaborative consumption
[en] Car sharing
[en] Drivers
[en] Barriers
[en] Involvement
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing and Strategic Intelligence
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Collaborative consumption is growing and has become a hot topic, as it is developing in terms of innovation and market shares. However, while observing the functioning of sharing platforms, we noticed that there are two kinds of users: those who share their belongings with others and those who enjoy the temporary access to these goods. By looking closely at the distribution among these users, we came to the conclusion that only a small percentage of them actually share their possessions.

The aim of this study is to identify barriers to involvement in CC. By involvement, we mean sharing one’s goods through a CC platform.
Through a case study of Wibee, we will try to understand why people would be reluctant to share their own goods with others through a literature review, an exploratory research and a conclusive research. When trying to identify barriers, we will inevitably talk about drivers to involvement in CC, in opposition to those. In this paper, we will also consider that drivers and barriers to participation in CC are part of what has to be studied. Indeed, if one is not willing to join a platform, neither will he be prone to share his belongings.

Finally, recommendations for the company will be formulated to help overcome the barriers identified, still in the specific case of Wibee, and a conclusion will help generalise those drivers and barriers to CC as a whole.


File(s)

Document(s)

File
Access Mémoire (sans couvertures).1-76.pdf
Description:
Size: 1.54 MB
Format: Adobe PDF

Annexe(s)

File
Access Mémoire (sans couvertures).77-113.pdf
Description:
Size: 446.08 kB
Format: Adobe PDF

Author

  • Kara, Layla ULiège Université de Liège > Master sc. gest., fin. spéc. mark. & strat. inte (ex 2e ma.)

Promotor(s)

Committee's member(s)

  • Total number of views 97
  • Total number of downloads 55










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.