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HEC-Ecole de gestion de l'Université de Liège
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MASTER THESIS
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Designing an International Marketing Strategy for High-Tech Products. The Case of Hydrogenics and Renewable Hydrogen Technologies

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Lupoi, Pasquale Carlo ULiège
Promotor(s) : Ates, Zelal ULiège
Date of defense : 20-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2710
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Title : Designing an International Marketing Strategy for High-Tech Products. The Case of Hydrogenics and Renewable Hydrogen Technologies
Author : Lupoi, Pasquale Carlo ULiège
Date of defense  : 20-Jun-2017
Advisor(s) : Ates, Zelal ULiège
Committee's member(s) : Deneye, Pierre ULiège
Gruslin, Claire ULiège
Smeets, Filip 
Language : English
Number of pages : 107
Keywords : [en] electrolysis
[en] b2b
[en] SEO
[en] SEM
Discipline(s) : Business & economic sciences > Marketing
Target public : Researchers
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] This master thesis aims to solve Hydrogenics problem about finding a market for its technologically advanced product, the best possible entry mode, and ways to better communicate the electrolyser potential in an early market through its website.The study explains that profitability is not the only factor that should be taken into consideration but also the level of commitment and the communication barriers of each country. Taken together, the results consider the long-term payback of Hydrogenics’ applications and the importance of advocacy investment in the energy transition.


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  • Lupoi, Pasquale Carlo ULiège Université de Liège > Master sc. gest., à fin.

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