Designing an International Marketing Strategy for High-Tech Products. The Case of Hydrogenics and Renewable Hydrogen Technologies
Lupoi, Pasquale Carlo
Promotor(s) :
Ates, Zelal
Date of defense : 20-Jun-2017 • Permalink : http://hdl.handle.net/2268.2/2710
Details
Title : | Designing an International Marketing Strategy for High-Tech Products. The Case of Hydrogenics and Renewable Hydrogen Technologies |
Author : | Lupoi, Pasquale Carlo ![]() |
Date of defense : | 20-Jun-2017 |
Advisor(s) : | Ates, Zelal ![]() |
Committee's member(s) : | Deneye, Pierre ![]() Gruslin, Claire ![]() Smeets, Filip |
Language : | English |
Number of pages : | 107 |
Keywords : | [en] electrolysis [en] b2b [en] SEO [en] SEM |
Discipline(s) : | Business & economic sciences > Marketing |
Target public : | Researchers General public |
Institution(s) : | Université de Liège, Liège, Belgique |
Degree: | Master en sciences de gestion, à finalité spécialisée en Marketing |
Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This master thesis aims to solve Hydrogenics problem about finding a market for its technologically advanced product, the best possible entry mode, and ways to better communicate the electrolyser potential in an early market through its website.The study explains that profitability is not the only factor that should be taken into consideration but also the level of commitment and the communication barriers of each country. Taken together, the results consider the long-term payback of Hydrogenics’ applications and the importance of advocacy investment in the energy transition.
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