Projet entrepreneurial de reconversion d'activités dans le domaine de la radiochimie : définition du positionnement et modèle économique.
Promotor(s) : Van Caillie, Didier
Date of defense : 5-Sep-2017 • Permalink :
|Title :||Projet entrepreneurial de reconversion d'activités dans le domaine de la radiochimie : définition du positionnement et modèle économique.|
|Author :||Matot, Laurie-Anne|
|Date of defense :||5-Sep-2017|
|Advisor(s) :||Van Caillie, Didier|
|Committee's member(s) :||Surlemont, Bernard
Stas de Richelle, Laurent
|Discipline(s) :||Business & economic sciences > Strategy & innovation|
|Institution(s) :||Université de Liège, Liège, Belgique|
|Degree:||Master en sciences de gestion (Horaire décalé)|
|Faculty:||Master thesis of the HEC-Ecole de gestion de l'Université de Liège|
[en] 2016 has been strongly marked by numerous mass redundancies in Wallonia and more generally in Belgium where in such circumstances, restrictive regulations gathered in what is called the Renault Plan had to be followed. One mass redundancy plan no one may have heard of is the close down of a small General Electric site despite its serious impact on the leadership position of the Walloon Region in the concerned industry.
This master thesis first presents the context and activities of this GE subsidiary, global leader in the radiochemistry industry. Then it describes the causes, consequences and goals of the parent company. In the second part, it goes through the reaction of a small group of employees who decide to launch a new business based on their competences and past activities. The objective of this thesis is to complete the left side of the business model. Therefore, it analyses the radiochemistry industry as a whole, the competitive position and business portfolio of the new company and then diagnoses the resources the team owns, from an intangible, technological and humane point of view. This work is completed for three different market sectors chosen by the team in parallel: Services as a Contract Manufacturing Officer, New Product Development, and RadioChemistry Services. Strengths, weaknesses, opportunities and threats are summarised in a SWOT analysis followed by the definition of the key resources, the key activities, the key partners and the cost structure. Moreover, alongside this work, tailored-made advice is mentioned in order to design a strategic guideline for the new business. The results of this thorough analysis show that the three market sectors demonstrate strong opportunities even if some factors must be kept in mind and that efforts have to be rapidly carried out where resources are lacking.
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