HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

Etude de l'ergonomie du site Newpharma au service d'une meilleure expérience utilisateur.

Demeyer, Louise ULiège
Promotor(s) : de Moerloose, Chantal ULiège
Date of defense : 7-Sep-2017 • Permalink :
Title : Etude de l'ergonomie du site Newpharma au service d'une meilleure expérience utilisateur.
Translated title : [fr] Etude de l'ergonomie du site Newpharma au service d'une meilleure expérience utilisateur
Author : Demeyer, Louise ULiège
Date of defense  : 7-Sep-2017
Advisor(s) : de Moerloose, Chantal ULiège
Committee's member(s) : Cadiat, Anne-Christine ULiège
Coune, Charlotte 
Language : French
Number of pages : 69
Keywords : [en] usability
[en] ergonomics
[en] usability test
[en] competitive analysis
[en] user experience
[en] e-commerce
[en] prototyping
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[en] The Internet is constantly revolutionizing the world of commerce. We are seeing an increasingly connected world population and the number of e-buyers is increasing every day. This daily evolution of e-commerce creates new consumer behaviour: their expectations are constantly increasing, requiring continuous adaptation of online services. On the Internet, power has changed sides, it is now on the side of the audience. To convey the message, it is no longer enough to impose an advertisement to a passive consumer in front of his screen. It is about seducing, creating interest and giving envy. To do this, an online site must offer the best user experience.
Throughout this thesis, we have studied the benefits that effective ergonomics can bring to a website. Ergonomics makes information access more fluid and facilitates navigation. When a user arrives on a website, it is essential to show him his way, to guide him to the content that is of interest to him and, above all, not to lose him on the way. Indeed, as Nielsen said so well: "If customers cannot find it, they cannot buy it."
The challenge for Newpharma is to keep building a website that meets all the evolving needs of Internet users. It is essential to provide tools to help them navigate quickly and efficiently.
The purpose of this study, based on the ergonomics of the Newpharma website, is to identify potential changes and improvements to the site ergonomics in order to enhance user experience.



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  • Demeyer, Louise ULiège Université de Liège > Master sc. gest. (H.D.)


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