Etude de l'ergonomie du site Newpharma au service d'une meilleure expérience utilisateur.

Abstract

The Internet is constantly revolutionizing the world of commerce. We are seeing an increasingly connected world population and the number of e-buyers is increasing every day. This daily evolution of e-commerce creates new consumer behaviour: their expectations are constantly increasing, requiring continuous adaptation of online services. On the Internet, power has changed sides, it is now on the side of the audience. To convey the message, it is no longer enough to impose an advertisement to a passive consumer in front of his screen. It is about seducing, creating interest and giving envy. To do this, an online site must offer the best user experience. Throughout this thesis, we have studied the benefits that effective ergonomics can bring to a website. Ergonomics makes information access more fluid and facilitates navigation. When a user arrives on a website, it is essential to show him his way, to guide him to the content that is of interest to him and, above all, not to lose him on the way. Indeed, as Nielsen said so well: "If customers cannot find it, they cannot buy it." The challenge for Newpharma is to keep building a website that meets all the evolving needs of Internet users. It is essential to provide tools to help them navigate quickly and efficiently. The purpose of this study, based on the ergonomics of the Newpharma website, is to identify potential changes and improvements to the site ergonomics in order to enhance user experience.