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A l'ère de la transformation digitale des entreprises, quelles stratégies marketing appliquer pour une agence web ? Cas d'étude de la société Synchrone.

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Ragusa, Francesco ULiège
Promotor(s) : Tondeur, Jean ULiège
Date of defense : 25-Oct-2017/10-Nov-2017 • Permalink : http://hdl.handle.net/2268.2/4285
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Title : A l'ère de la transformation digitale des entreprises, quelles stratégies marketing appliquer pour une agence web ? Cas d'étude de la société Synchrone.
Author : Ragusa, Francesco ULiège
Date of defense  : 25-Oct-2017/10-Nov-2017
Advisor(s) : Tondeur, Jean ULiège
Committee's member(s) : Meyers, Jean-François 
Jacob, Damien ULiège
Language : French
Number of pages : 78
Keywords : [fr] Marketing
[fr] Agence digitale
Discipline(s) : Business & economic sciences > Marketing
Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion (Horaire décalé)
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In a context of digitization that can scare companies, web agencies used to their old habits have an opportunity to seize.
Walloon companies need to be supported through the numerous existing digital services.
Synchrone seems to have the necessary skills to be able to position itself as a global digital agency.
Interviews with Walloon companies allow us to discover that their digital knowledge was limited. They announce their need for proactivity and coaching without neglecting technical skills.
Walloon companies prefer to entrust all their digital services to a single trusted partner.
As a result, Synchrone has the opportunity to grow in the same way the company grew in the past, in particular by its specifications allowing to conquer the niche market searching for high-level IT skills and high-quality website creation by differentiating competition.


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Author

  • Ragusa, Francesco ULiège Université de Liège > Master sc. gest. (H.D.)

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