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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
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Analyse des barrières à la consommation des vêtements de seconde main

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Wera, Marie-Sophie ULiège
Promotor(s) : Hazee, Simon ULiège
Date of defense : 19-Jun-2018/21-Jun-2018 • Permalink : http://hdl.handle.net/2268.2/4801
Details
Title : Analyse des barrières à la consommation des vêtements de seconde main
Translated title : [en] Analysis of secondhand clothing consumption barriers
Author : Wera, Marie-Sophie ULiège
Date of defense  : 19-Jun-2018/21-Jun-2018
Advisor(s) : Hazee, Simon ULiège
Committee's member(s) : Delcourt, Cécile ULiège
Soetens, Aurélie ULiège
Language : French
Number of pages : 86
Keywords : [fr] Freins
[fr] achat
[fr] Vêtements
[fr] seconde main
[fr] occasion
[en] secondhand
[en] barrier
[en] alternative consumption
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The way Westerners consume doesn’t match with sustainability. Alternative initiatives such as second-hand goods, access-based services or collaborative platforms have been taken, which challenges traditional business models. While 62% of cars are bought secondhand, only 9% of a wardrobe of a French person is set of second-hand clothes. In a first time, this work attempts to clarify the barriers to second-hand clothing consumption based on an extended literature review. In a second time, the quantitative analysis enables us to classify those barriers and provide some practical recommandations to marketing managers in order to encourage this alternative mode of consumption.


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  • Wera, Marie-Sophie ULiège Université de Liège > Master sc. gest., à fin.

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  • Total number of views 219
  • Total number of downloads 1353










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