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Analyse et définition des besoins pour un comparateur de prix sur le marché énergétique français

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Gonzalez Garcia, Pierre-Emmanuel ULiège
Promotor(s) : de Moerloose, Chantal ULiège
Date of defense : 5-Sep-2018 • Permalink : http://hdl.handle.net/2268.2/5819
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Title : Analyse et définition des besoins pour un comparateur de prix sur le marché énergétique français
Author : Gonzalez Garcia, Pierre-Emmanuel ULiège
Date of defense  : 5-Sep-2018
Advisor(s) : de Moerloose, Chantal ULiège
Committee's member(s) : Delhalle, René ULiège
Peiffer, Véronique ULiège
Beguin, Maxime 
Language : French
Keywords : [en] Business Process
[en] Data Analysis
[en] Data Management
[en] Energy Market
[en] ESCO
[en] Market Analysis
[en] Price Comparison Tool
[en] France
[en] SME
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In our modern days, data collection and data analysis are keys to long term value creation for companies. This is especially true for the ESCO (or Energy Service Companies) due to the ongoing evolution of the meters and the ease of access to computing power.

The French government is developing smart meters and is actively trying to set them up everywhere around its country. Several major players are expected to play a role in the upcoming changes but some are still lacking the will to participate. Data management has never been more advanced on the energy market and thus, lots of opportunities are opening up for any ESCO.

This project-thesis aims to analyze the French energy market and develop a price comparison tool so that any citizens can compare the different offers from the suppliers. Moreover, some theoretical aspects of the consumer’s behavior will be highlighted as it detains some peculiarities that find its source in the history of the French energy market. This paper also produces a bill of specifications so that the company can launch its tool. An important part of the work will be about how to incorporate some value creation into the business process analysis by designing and trying to optimize those processes. And finally, the last part is a presentation of the business model with a discussion over its ethical issues and the responsibilities of the management.

On top of that, this project-thesis will try to create a conversation about how to collect data from energy consumers and how to analyze it. What would be the future opportunities that an ESCO could face in terms of data management and how it would apply to a price comparison tool?


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  • Gonzalez Garcia, Pierre-Emmanuel ULiège Université de Liège > Master sc. gest., à fin.

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