Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 89 | DOWNLOAD 262

The use of social media by Walloon Non-Profit Organizations: What are their reasons, issues and opportunities?

Download
Huppertz, Christoph ULiège
Promotor(s) : Cadiat, Anne-Christine ULiège
Date of defense : 5-Sep-2018/11-Sep-2018 • Permalink : http://hdl.handle.net/2268.2/5968
Details
Title : The use of social media by Walloon Non-Profit Organizations: What are their reasons, issues and opportunities?
Author : Huppertz, Christoph ULiège
Date of defense  : 5-Sep-2018/11-Sep-2018
Advisor(s) : Cadiat, Anne-Christine ULiège
Committee's member(s) : Hermans, Michel ULiège
Soetens, Aurélie ULiège
Language : English
Number of pages : 271
Keywords : [fr] social media, non-profit sector, non-profit organisation, stakeholder relationship
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Marketing
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[fr] Fast changing and continually evolving digital technologies are not only revolutionising everybody’s life, but also the day-to-day work of companies and organisations. The rise of social media has brought a lot of opportunities for profit and non-profit organisations for doing business and reaching out to stakeholders. In fact, non-profit organisations are using more and more social media tools in their communication. Research has shown that they do not only use them for giving information but also for creating valuable relationship with stakeholders.
The aim of this study is to find out in which way social media tools are used by Walloon non-profit organisations. It is not only about discovering what they do on social media. It is also about getting to know the underlying reasons and advantages that encourage organisations to use more and more social media tools. In addition, this study aims at finding out barriers and difficulties while using social media. For this means, 9 depth-interviews with people in charge of communication of non-profits were made.


File(s)

Document(s)

File
Access Memoire_ChristophHUPPERTZ_s100243.pdf
Description:
Size: 1.03 MB
Format: Adobe PDF

Annexe(s)

File
Access Annexes_ChristophHUPPERTZ_s100243.pdf
Description:
Size: 9.71 MB
Format: Adobe PDF

Author

  • Huppertz, Christoph ULiège Université de Liège > Master sc. gest., à fin.

Promotor(s)

Committee's member(s)

  • Hermans, Michel ULiège Université de Liège - ULiège > HEC Liège : UER > Impacts managér. des politiques de mondial. et de communic.
    ORBi View his publications on ORBi
  • Soetens, Aurélie ULiège Université de Liège - ULiège > HEC Liège : UER > Management en économie sociale
    ORBi View his publications on ORBi
  • Total number of views 89
  • Total number of downloads 262










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.