L'adoption des objets connectés par les consommateurs : motivations et barrières

Abstract

The Internet of Things and the smart objects will play an important role in the future. Indeed, it is expected that a significant amount of cash will be flowing through the market in the upcoming years, which would affect both the consumers’ experience and corporate business models in different ways. This research paper focuses on the consumers and aims at identify the drivers and barriers to the adoption of smart objects. The general question of our research is the following « what are the factors influencing the use intention of smart objects? ». The first part of this paper is dedicated to the study of the literary review. This study allows the understanding of the main concepts of our research, which are the Internet of Things, the smart objects and the summary of some models about innovation adoption and resistance through theoretical concepts. Moreover, this study highlights the main results of some descriptive studies concerning the drivers and barriers to the adoption. After considering the literary review, this paper proposes a theoretical model adapted for smart objects. The second part of this paper aims at verifying the conceptual model on a basis of hypothesis from the literary review through a quantitative study among consumers. The results of this empirical study are then compared to the information from the first part. The quantitative study revealed elements that could or could not have a significant impact on the intent to use. Indeed, our report reveals that among the variables studied, “performance expectation”, “perceived effort” and “social influence” have a significant positive impact on the intentions of using smart objects. The other variables were not significant. Surprisingly enough, we found that ethical issues such as data security or respect of the users’ privacy, widely debated in the media, do not appear to have an influence on the use intention.