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Faculté de Philosophie et Lettres
Faculté de Philosophie et Lettres
MASTER THESIS
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Gambling: The Influence of Advertising and Marketing on young people in Belgium

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Castagna, Alexis ULiège
Promotor(s) : Herbillon, Marie ULiège
Date of defense : 27-Aug-2019/6-Sep-2019 • Permalink : http://hdl.handle.net/2268.2/8101
Details
Title : Gambling: The Influence of Advertising and Marketing on young people in Belgium
Translated title : [fr] Jeux de hasard : l'Influence de la Publicité et du Marketing sur les jeunes en Belgique
Author : Castagna, Alexis ULiège
Date of defense  : 27-Aug-2019/6-Sep-2019
Advisor(s) : Herbillon, Marie ULiège
Committee's member(s) : Mergeai, Mathilde ULiège
Rasier, Laurent ULiège
Language : English
Number of pages : 128
Keywords : [en] Marketing
[en] Advertising
[en] Minors of age
[en] Young People
[en] Analysis
[en] Influence
Discipline(s) : Business & economic sciences > Marketing
Social & behavioral sciences, psychology > Communication & mass media
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en communication multilingue, à finalité spécialisée en communication économique et sociale
Faculty: Master thesis of the Faculté de Philosophie et Lettres

Abstract

[en] Gambling advertisements and marketing communication can be encountered almost everywhere in our day-to-day life. Marketers have a way to make these ads memorable for their targets. This work will focus on how advertisements and marketing communication about games of chance could be perceived by children and adolescents and on how they could influence minors of age into starting a gambling activity.


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Author

  • Castagna, Alexis ULiège Université de Liège > Master commu. multi., à fin.

Promotor(s)

Committee's member(s)

  • Mergeai, Mathilde ULiège Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Département de langues modernes : ling., litt. et trad.
    ORBi View his publications on ORBi
  • Rasier, Laurent ULiège Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Langue et linguistique néerlandaises
    ORBi View his publications on ORBi
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  • Total number of downloads 9










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