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Analyse du processus de contrôle, adaptation et définition de KPIs en vue d'affiner le pilotage de la société Discar au sein d'un marché automobile en constante évolution

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Nava, Estelle ULiège
Promotor(s) : Van Caillie, Didier ULiège
Date of defense : 19-Jun-2020/23-Jun-2020 • Permalink : http://hdl.handle.net/2268.2/9003
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Title : Analyse du processus de contrôle, adaptation et définition de KPIs en vue d'affiner le pilotage de la société Discar au sein d'un marché automobile en constante évolution
Author : Nava, Estelle ULiège
Date of defense  : 19-Jun-2020/23-Jun-2020
Advisor(s) : Van Caillie, Didier ULiège
Committee's member(s) : Bils, Anne ULiège
Hubin, Madeleine-Marie ULiège
Jonet, François 
Language : French
Number of pages : 126
Keywords : [en] Balanced Scorecard
[en] Car Dealership
[en] Control system
[en] Key Performance Indicators
[en] Management Dashboards
[en] Performance Analysis
[en] Processes
[en] Strategic Management System
[en] Strategy Map
Discipline(s) : Business & economic sciences > Accounting & auditing
Target public : Professionals of domain
Student
General public
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en ingénieur de gestion, à finalité spécialisée en sustainable performance management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] In an increasingly fast-moving automotive market, it is essential for car dealers to anticipate future consumer behaviour. In order to beat competitors, swift action is required. For this purpose, the management team of Discar Liège wishes to develop its control system by choosing the appropriate performance indicators, which will be decisive in order to make the right decisions.
In this paper, the different steps followed to obtain a dashboard tree and efficient KPIs are described. Firstly, the control process and indicators currently in use are analysed. Secondly, the stakeholders’ needs and the causes of existing issues in terms of data representativeness are detected. Then, research is carried out in order to develop a control system and dashboards adapted to dealership and automotive world specificities.
At the end of the study, recommendations to address existing problems are made. A process for producing and delivering dashboards, tailored to the current situation, is also suggested. Lastly, dashboard templates are proposed.
The suggested KPIs should allow an early detection of the sector developments but must be continuously reviewed in order to be perfectly aligned with the Discar Group’s strategy.


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  • Nava, Estelle ULiège Université de Liège > Master ingé. gest., à fin.

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