Analyse du processus de contrôle, adaptation et définition de KPIs en vue d'affiner le pilotage de la société Discar au sein d'un marché automobile en constante évolution

Abstract

In an increasingly fast-moving automotive market, it is essential for car dealers to anticipate future consumer behaviour. In order to beat competitors, swift action is required. For this purpose, the management team of Discar Liège wishes to develop its control system by choosing the appropriate performance indicators, which will be decisive in order to make the right decisions. In this paper, the different steps followed to obtain a dashboard tree and efficient KPIs are described. Firstly, the control process and indicators currently in use are analysed. Secondly, the stakeholders’ needs and the causes of existing issues in terms of data representativeness are detected. Then, research is carried out in order to develop a control system and dashboards adapted to dealership and automotive world specificities. At the end of the study, recommendations to address existing problems are made. A process for producing and delivering dashboards, tailored to the current situation, is also suggested. Lastly, dashboard templates are proposed. The suggested KPIs should allow an early detection of the sector developments but must be continuously reviewed in order to be perfectly aligned with the Discar Group’s strategy.