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Browsing by Author : Mathurin, Edwige
Showing results 1 to 1 of 1
Title
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(Co)Promotor(s)
Les publicités narratives sont-elles plus efficaces que les publicités factuelles dans l'industrie horlogère ? Analyse de l'influence du transport narratif et de l'identification sur le développement d'intentions et d'attitudes chez le consommateur
Mathurin, Edwige
2020
Dessart, Laurence