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Master thesis : Heinl, Céline - (2021-01-18/2021-01-22) - What is the influence of Instagram's Virtual Influencers on consumers' brand perception and attitude? [ handle:2268.2/11188 ]

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access HEINL-Céline_Master-Thesis_Appendices.pdf [Annexe]

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access HEINL-Céline_Master-Thesis_Appendices.pdf [Annexe]
access HEINL-Céline_Master-Thesis_Final.pdf
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