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Master thesis : Mathurin, Edwige - (2020-06-24/2020-06-26) - Les publicités narratives sont-elles plus efficaces que les publicités factuelles dans l'industrie horlogère ? Analyse de l'influence du transport narratif et de l'identification sur le développement d'intentions et d'attitudes chez le consommateur [ handle:2268.2/8864 ]
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s171883Mathurin2020.pdf
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