Est-ce que l'offre d'investissement durable rencontre la demande en termes de quantité de produit et en termes de préférence des investisseurs

Abstract

The objective of this paper is to determine whether the supply of sustainable investments meets the demand in terms of product quantity and investor preference. Indeed, this kind of investment keeps growing increasingly. In the first part of this master thesis, we start by giving a definition and identifying the origins of the concept of Socially Responsible Investment (SRI). Then, we made an analysis of the entire market, including the evolution of the offer, the market distribution and the motivations and obstacles to SRI. Afterwards, we talked about some of the points that we thought were important in the European Union's action plan. Indeed, some actions will have a greater impact on SRI supply and demand than others. After that, we proceeded to a definition of the different sustainable strategies. And we ended this part by discussing financial performance and the supply and demand for SRI. In the second part of this paper, we conducted two surveys in order to answer the question raised above. The first survey concerned the demand for SRI and was therefore conducted among investors residing in the Grand Duchy of Luxembourg. Secondly, different from Luxembourg such as banks and asset management companies responded to our second survey on SRI offerings. Thanks to this, we were able to analyze the SRI market in Luxembourg and compare our results with the SRI market from EU that we described in our first part. Finally, after writing this thesis, we can conclude that there is sufficient supply in terms of quantity but that investor preferences are not sufficiently assessed by financial advisors. Indeed, very few investors are aware of the concept of sustainable investment, but this will change thanks to the EU action plan. One of the aims of the Action Plan will be to oblige advisors to integrate sustainable aspects into the investor profile. Financial advisors will therefore be obliged to include sustainability in discussions with their clients.