La responsabilité sociétale des entreprises et l'influence des parties prenantes : quelle stratégie pour les entreprises ?

Abstract

Over the past few years, the concept of Corporate Social Responsibility has become more and more popular and companies have been increasingly monitored and held accountable for the environmental, social and economic consequences of their activities. As their responsibilities increase, companies become increasingly involved in global supply chains to maintain their competitive advantage. This can lead to independent, complex and decentralized supply chain networks in which many social and environmental problems can arise. Through the media and social networks, bad corporate behavior is more quickly spread and highlighted. Governments, consumers, NGOs, which are considered as stakeholders, have the capacity to influence companies to develop corporate social responsibility strategies. Thus, companies are under pressure to achieve positive environmental, social and economic results. By preserving their own interests, companies will adopt strategic behaviors aimed at satisfying the stakeholders. In this master thesis, we introduced the motivations and the practices of the companies with regard of CSR. Then, we analyzed the practices implemented by companies to develop their social responsibilities while satisfying the stakeholder’s expectations in order to answer our research question: “Corporate Social Responsibility and stakeholder influence: what strategy for companies ?”. We adopted an exploratory approach by analyzing extra-financial statements. Through this work, we aim to identify the common practices and how companies involve stakeholders in their approaches.