HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

Maturity level assessment of green reverse logistics in the European cosmetics industry.

Kaïdi, Yasmina ULiège
Promotor(s) : Arda, Yasemin ULiège
Date of defense : 23-Jun-2021/25-Jun-2021 • Permalink :
Title : Maturity level assessment of green reverse logistics in the European cosmetics industry.
Translated title : [fr] Évaluation du niveau de maturité de la green reverse logistics dans l'industrie cosmétique européenne
Author : Kaïdi, Yasmina ULiège
Date of defense  : 23-Jun-2021/25-Jun-2021
Advisor(s) : Arda, Yasemin ULiège
Committee's member(s) : Bay, Maud ULiège
Maharani, Anisha ULiège
Language : English
Number of pages : 119
Keywords : [en] Environmental sustainability
[en] Cosmetics
[en] Product recovery
[en] Product returns
[en] Packaging
[en] Circular economy
[en] Reverse logistics
[en] Maturity analysis
Discipline(s) : Business & economic sciences > Production, distribution & supply chain management
Target public : Researchers
Professionals of domain
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en global supply chain management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[en] The cosmetics industry is one of the largest contributors to end-of-life waste in Europe due to the wide variety of packaging used for beauty products and the rapid emergence of new products. To tackle this aspect and due to the growing concern and interest in sustainability among consumers and organisations, the personal care industry has started to implement various strategies to reduce its ecological impact, including the implementation of collection programs and adopting a circular approach.

The aim of this master thesis is to evaluate the level of maturity of the beauty sector in terms of green reverse logistics through unsold product and empty packaging recovery management. This study also explores the drivers and barriers experienced by retailers and producers to implement reverse supply chain operations.

To this end, a qualitative research was conducted by analysing secondary data, conducting a qualitative survey and interviewing European producers. This research concluded that overall, the European industry is naïvely mature in terms of product recovery and empty packaging returns management. It also put forward that there is a significant gap between green reverse logistics management of SMEs and large cosmetics groups. Areas for improvement such as the need to adopt a comprehensive overview of the value chain and the lack of strategy in reverse supply chain management were highlighted.



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  • Kaïdi, Yasmina ULiège Université de Liège > Master sc. gest., à fin.


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