Analyse de la performance des coûts de transport chez Vinventions

Abstract

Vinventions, one of the world leaders in the synthetic corks sector, is committed to provide quality products and custom-made services to guarantee customer loyalty. This personalized service can be translated into quality transportation. Indeed, the company takes care of the transport of the majority of its customers’ orders. To do this, it uses different transportation companies to best meet the needs of its customers. Offering quality transportation in terms of timeliness, safety and punctuality can help the company stand out from its competitors. However, this entails significant costs. These are then billed to the customers in two ways: either directly included in the price of the cork or invoiced to the customer separately. The main objective of this project was therefore to help the company analyze its performance on transportation costs by focusing on two key elements: transportation management and associated costs. In order to set the context in which the project would take place, the way in which transport is managed at Vinventions was clarified. Then, as a second step, margin calculations were made. These margins were calculated per customer, per country/region and per product. In addition to getting the margin achieved by customer, by country/region and by product, this analysis highlighted several points that do not contribute to the performance efficiency of transportation costs. To overcome the various difficulties encountered, several improvements have been made and other recommendations have been proposed. Among the improvements are the creation of a pricing tool that will allow sales representatives to charge the right price when transportation is included in the cost of the cork as well as a new pricing proposal for customers in order to eliminate losses due to inconsistencies in existing rates, specific rates and differences in customer and carrier rates.