HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège

Analyse du référencement et mise en place d'une stratégie SEO pour le site

Hubin, Maurine ULiège
Promotor(s) : Ittoo, Ashwin ULiège
Date of defense : 20-Jun-2016 • Permalink :
Title : Analyse du référencement et mise en place d'une stratégie SEO pour le site
Author : Hubin, Maurine ULiège
Date of defense  : 20-Jun-2016
Advisor(s) : Ittoo, Ashwin ULiège
Committee's member(s) : Cadiat, Anne-Christine ULiège
Deneye, Pierre ULiège
Language : French
Number of pages : 92
Keywords : [en] SEO
[en] Search Engine
[en] Optimization
Discipline(s) : Business & economic sciences > Marketing
Target public : Student
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Digital Marketing and Sales Management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège


[en] ICE SA is a Belgian company, creator of the famous Ice-Watch brand.

Last year, they decided to launch their own e-commerce website to promote and sell their colourful watches.
They made the website ‘’ available to the public on 16 September 2015, which was the first day of my internship, with the collaboration of an agent called PFS Web.

My mission in the company was to improve the referencing of the new website in Search Engines such as Google in order to acquire, convert and retain clients.

In this paper you will have the opportunity to understand how to attract customers, I will also explain to you why referencing was the most appropriate for my mission and which type of referencing I identified as the best practice for Ice-Watch company.
You will also have the possibility to read all about the best practices you need to use when referencing a website and discover the result of my actions for



Access S132370Hubin2016.pdf
Size: 3.39 MB
Format: Adobe PDF


  • Hubin, Maurine ULiège Université de Liège > Master sc. gest., fin. spéc. digit. mark. & sale (ex 2e ma.)


Committee's member(s)

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