Master Thesis Online
What is the impact of Instagram influencers on women's brand consumption in Belgium?
Leclercq, Lara 
Promotor(s) :
Herbillon, Marie
;
Gilson, Benoît
Date of defense : 14-Jun-2021/24-Jun-2021 • Permalink : http://hdl.handle.net/2268.2/12063
LECLERCQ Lara_TFE_ final version.pdfDetails
| Title : | What is the impact of Instagram influencers on women's brand consumption in Belgium? |
| Translated title : | [fr] Quel est l'impact des influenceurs Instagram sur la consommation de marques des femmes en Belgique? |
| Author : | Leclercq, Lara
|
| Date of defense : | 14-Jun-2021/24-Jun-2021 |
| Advisor(s) : | Herbillon, Marie
Gilson, Benoît |
| Committee's member(s) : | Van Linden, An
|
| Language : | English |
| Number of pages : | 128 |
| Keywords : | [fr] marketing d'influence, Instagram, influenceur, réseaux sociaux, consommation, marques [en] influencer marketing, Instagram, influencer, social media, brands, consumption, marketing |
| Discipline(s) : | Business & economic sciences > Marketing Social & behavioral sciences, psychology > Communication & mass media |
| Target public : | Researchers Professionals of domain Student General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en communication multilingue, à finalité spécialisée en communication économique et sociale |
| Faculty: | Master thesis of the Faculté de Philosophie et Lettres |
Abstract
[en] The purpose of this dissertation was to investigate the relationship that connects women’s brand consumption to Instagram influencers and brands via influencer marketing in Belgium. The results of the analysis aims to give a clearer perspective of the impact they have on one another but as well on how to use more efficiently influencer marketing in Belgium, in the interest of both brand managers and influencers. This research was restricted to the comparison of opinions from 390 women living in Belgium, four brands and four influencers.
File(s)
Document(s)
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.