(Re)defining the strategy and positioning of Facilicom

Abstract

The purpose of this dissertation was to formulate strategic recommendations for facility service providers, more specifically multi-service providers, after performing a thorough industry analysis. We used Porter’s Five Competitive Forces model to analyze the industry and performed a PESTEL analysis to determine possible macro-economic influences. The scope of our research was the Belgian market for FM multi-service providers. We define an FM multi-service provider as an organization that is able to provide most main FM services directly or through their subsidiaries. Our results indicated that the power of buyers is strong, rivalry among competitors is quite high, threat of entry and threat of substitutes are mediocre and the power of suppliers is the weakest force. We found the strongest macro-economic impact coming from economic, technological and socio-cultural variables. Our conclusion is that the market currently is profitable if players chose the right positioning. The main drivers for future change are technological developments, market growth and projected shortage in FM professionals. The most competitive advantage can be gained by identifying ways to differentiate successfully from competitors and aligning own services to meet market needs.