Launching an online grocery store delivering within 30 minutes

Abstract

We are currently experiencing a time when the world is constantly evolving and changing very quickly. As a result, most of the things we have known are not done in the same way anymore, and digitalization is now part of our vocabulary. We can now order everything we need on the internet and expect to receive them quickly, if not instantly. To meet this new demand, supermarket chains have also embarked on home deliveries. However, the current delivery time may vary and be disappointing. Moreover, products offered do not meet the criteria of many consumers, who, to respect their principles, are forced to do their shopping in several small shops, sometimes far from each other.

This paper aims to provide an overview of a startup's launch by first explaining the lean startup methodology used to build the MVP (most valuable product). Then, it is briefly reviewing the marketing methodology to accelerate the company's awareness and acquisition channels. In addition, it covers the market study to understand the sector and its potential (worldwide and in Belgium) and finally explains in detail the company's launch from the idea identification to the realization of the BMC (business model canvas).