Feedback

HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
VIEW 72 | DOWNLOAD 0

Etablir la stratégie marketing autour de "My Epic Stories", une apllication à destination des enfants

Download
Ruhwiedel, Jérôme ULiège
Promotor(s) : Cadiat, Anne-Christine ULiège
Date of defense : 20-Jun-2016 • Permalink : http://hdl.handle.net/2268.2/1302
Details
Title : Etablir la stratégie marketing autour de "My Epic Stories", une apllication à destination des enfants
Author : Ruhwiedel, Jérôme ULiège
Date of defense  : 20-Jun-2016
Advisor(s) : Cadiat, Anne-Christine ULiège
Committee's member(s) : Mawhin, Marie ULiège
Deliège, Fanny ULiège
Rondeux, Benoit 
Language : French
Discipline(s) : Business & economic sciences > Marketing
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en Digital Marketing and Sales Management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The subject of this thesis is “Developing a marketing strategy for “My EPIC Stories”, an application made for children”.
My EPIC Stories is an application available on tablets created by EPIC Agency, a digital communication company based in Liège. It allows children and their parents to create interactive stories. Indeed, the users can choose a background, add different characters with their animations, several items and music in order to build up stories with several scenes. The users can read or modify their stories as many times as they want.
The high expectations for the success of My EPIC Stories and its worldwide spread are the reasons why this project needed a marketing strategy, in order to enter the market in the best way possible.
Starting with a short presentation of EPIC Agency and some words about the project "My EPIC Stories”, the thesis will develop an internal and external situation analysis. This will contribute to give some figures about the apps and tablets markets and spot the competitors already settled on these markets. The internal resources of the project, but also of the agency, will also be discussed in this section. The SWOT and the Business Model Canvas will then summarize all the aspects discussed above.
The goal and objectives of My EPIC Stories will be set following some theoretical aspects in order to have a guideline for the formulation of the strategy. Finally, the details over the implementation of this strategy will be given before setting some measurements which will evaluate the results of the process.
To conclude, some recommendations and suggestions will be advised to EPIC Agency, in order to turn this application into a success.


File(s)

Document(s)

File
Access Memoire projet - J RUWHIEDEL.pdf
Description:
Size: 10.6 MB
Format: Adobe PDF

Author

  • Ruhwiedel, Jérôme ULiège Université de Liège > Master sc. gest., fin. spéc. digit. mark. & sale (ex 2e ma.)

Promotor(s)

Committee's member(s)

  • Mawhin, Marie ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > UER Langues
    ORBi View his publications on ORBi
  • Deliège, Fanny ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Marketing et intelligence stratégique
    ORBi View his publications on ORBi
  • Rondeux, Benoit
  • Total number of views 72
  • Total number of downloads 0










All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.