Elaboration d'une stratégie link building pour Newpharma : la fin du link building classique au profit d'un marketing de contenu ?

Abstract

Nowadays, competition between shops is higher than ever because of the constant increase of the number of web shop. Because of this tough competition, companies had to find other means to promote their products: the Search Engine Optimization (SEO). The Search Engine Optimization is the way webmasters can improve their website content or popularity in order to reach the first results on the search engines results pages. Among all the techniques used to carry on a search engine optimization, this thesis focus on link building and raise the question of: should companies continue to use classic link building technics or do they have to shift to a content marketing strategy?