How should Etilux position itself regarding the Smart Building market?

Abstract

Etilux is a Liège-based company active in four sectors, Labelling and Marking, Adhesives and Packing, Traceability Solutions and Audiovisual Solutions. The presence of these four departments in one company is an almost unique feature. Moreover, given the company's versatility, particularly its expertise in audiovisual and traceability solutions, Etilux is considering entering the Smart Buildings market. Indeed, in response to environmental problems, rising energy prices, and improving users' quality of life, the Smart Building market is expected to grow significantly in the coming years. After a market analysis and an internal analysis at Etilux, this project thesis proposes a collaboration with the company Smart-is to implement a Smart Building offer at Etilux. This offer is intended to create customised solutions for the companies that already represent the largest customers within Etilux, namely the hospital sector and SMEs with a warehouse. These solutions will have to be scalable and the offer will propose the update of existing structures, which will also be possible step by step following a schedule on several years. In addition to creating a new offer at Etilux, this new product ranger would improve cross-selling within the company. Furthermore, the current products of Etilux could experience a decrease in demand in the medium- or long-term if these products are outdated. Therefore, a Smart Building offer within Etilux would guarantee sustainability for the company's future.