Master thesis : "New business modelling for the emerging market of electric vehicles within Europe."

Abstract

Road transportation accounts for almost one-quarter of Europe’s total greenhouse gas (GHG) emissions. Cut those by 10% year on year, and Europe stands a very good chance of meeting its 2030 GHG emissions target, paving the way to a 90% reduction in transport-related GHG emissions by 2050. E-mobility, fed by carbon-neutral and renewable energy, can get us there. Customers, whether private or corporate, can begin to understand the value of an EV over an internal combustion engine (ICE) equivalent. Supporting ecosystem will grow up alongside EV rollout. It will unlock significant commercial value for the earliest movers that participate in e-mobility and actively facilitate the customer transition to electric.(Colle Serge (EY Global Power & utilities Leader et al., 2020) Of one thing we can be certain: the evolution towards electro mobility will be a revolution. Imagining the needs of tomorrow means taking into account multiple factors regarding energy, the environment, socio-economics, politics and technology, in a context of social transformation that stretches far beyond the automotive industry. The study of alliances and new partnerships in the automotive industry shows that the traditional economic model of this sector is down and new business models must accompany this change of paradigm. The future mobility ecosystem that is emerging is complex and requires ambidextrous positioning. The story of electro mobility is being written day by day. The automotive industry is undergoing a profound transformation with the arrival of new types of vehicles, services, requirements and uses that break away from the traditional model of cars. The very nature of mobility is changing. (Danielle Attias, 2017) How should a traditional automotive aftermarket supplier react to these changing events. Fear of what is to come is always a bad counselor, waiting for things to happen might result in missing the window of opportunity and some minor changes in the margin might just not be enough. Is it worthwhile to remodel your business and how exactly, given the context, could this look like ?