Master Thesis Online
Mémoire-projet
Detré, Olivier 
Promotor(s) :
François, Véronique
Date of defense : 5-Sep-2022 • Permalink : http://hdl.handle.net/2268.2/15468
Details
| Title : | Mémoire-projet |
| Translated title : | [en] Commercial Digitalisation of TotalEnergies: What are the key success factors for such a transition? Discussion of the ProxiFuel-Pro.be project |
| Author : | Detré, Olivier
|
| Date of defense : | 5-Sep-2022 |
| Advisor(s) : | François, Véronique
|
| Committee's member(s) : | Bressers, Serge
Dzialowska, Izabela |
| Language : | French |
| Number of pages : | 159 |
| Keywords : | [fr] Digitalisation commerciale [fr] Digitalisation [fr] Transition digitale [fr] TotalEnergies |
| Discipline(s) : | Business & economic sciences > General management & organizational theory Business & economic sciences > Marketing Business & economic sciences > Strategy & innovation |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] While the digital transition is booming, the companies in our economic fabric are divided according to their levels of development. Some companies with well-established trade flows, do not yet look at the issue of this transition while other new entrants successfully adapt to the change.The big oil companies or Supermajors are no exception to the rule. This thesis aims to define and analyze the key success factors in the challenge of the digital transition inside TotalEnergies.
File(s)
Document(s)
Mémoire-HECLiège-OlivierDetré.pdf
Description:
Size: 1.74 MB
Format: Adobe PDF
Annexe(s)
Annexes-HECLiège-OlivierDetré.pdf
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Size: 573.07 kB
Format: Adobe PDF
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