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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
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Detré, Olivier ULiège
Promotor(s) : François, Véronique ULiège
Date of defense : 5-Sep-2022 • Permalink : http://hdl.handle.net/2268.2/15468
Details
Title : Mémoire-projet
Translated title : [en] Commercial Digitalisation of TotalEnergies: What are the key success factors for such a transition? Discussion of the ProxiFuel-Pro.be project
Author : Detré, Olivier ULiège
Date of defense  : 5-Sep-2022
Advisor(s) : François, Véronique ULiège
Committee's member(s) : Bressers, Serge 
Dzialowska, Izabela 
Language : French
Number of pages : 159
Keywords : [fr] Digitalisation commerciale
[fr] Digitalisation
[fr] Transition digitale
[fr] TotalEnergies
Discipline(s) : Business & economic sciences > General management & organizational theory
Business & economic sciences > Marketing
Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sales management, à finalité spécialisée
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[fr] While the digital transition is booming, the companies in our economic fabric are divided according to their levels of development. Some companies with well-established trade flows, do not yet look at the issue of this transition while other new entrants successfully adapt to the change.The big oil companies or Supermajors are no exception to the rule. This thesis aims to define and analyze the key success factors in the challenge of the digital transition inside TotalEnergies.


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Author

  • Detré, Olivier ULiège Université de Liège > Mast. sales. man. en alt. à fin.

Promotor(s)

Committee's member(s)

  • Bressers, Serge
  • Dzialowska, Izabela
  • Total number of views 33
  • Total number of downloads 0










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