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Faculté de Philosophie et Lettres
Faculté de Philosophie et Lettres
MASTER THESIS
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Audience development: strategies implemented by the National Gallery of London on Instagram in the COVID-19 era

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Franck, Eva-Marie ULiège
Promotor(s) : Herbillon, Marie ULiège
Date of defense : 25-Aug-2022/3-Sep-2022 • Permalink : http://hdl.handle.net/2268.2/15611
Details
Title : Audience development: strategies implemented by the National Gallery of London on Instagram in the COVID-19 era
Author : Franck, Eva-Marie ULiège
Date of defense  : 25-Aug-2022/3-Sep-2022
Advisor(s) : Herbillon, Marie ULiège
Committee's member(s) : Munos, Delphine ULiège
Telge, Claus ULiège
Language : English
Number of pages : 113
Discipline(s) : Arts & humanities > Multidisciplinary, general & others
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en communication multilingue, à finalité spécialisée en langue et culture
Faculty: Master thesis of the Faculté de Philosophie et Lettres

Abstract

[en] It is a comparison made between the strategies used by the National Gallery of London's Instagram in the pre-pandemic, pandemic and post-pandemic. The objective is to determine whether the Gallery adopted more trendy strategies to attract potential audiences during the pandemic.


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Author

  • Franck, Eva-Marie ULiège Université de Liège > Master commu. multi., à fin.

Promotor(s)

Committee's member(s)

  • Munos, Delphine ULiège Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Département de langues modernes : ling., litt. et trad.
    ORBi View his publications on ORBi
  • Telge, Claus ULiège Université de Liège - ULiège > Département de langues modernes : ling., litt. et trad. > Département de langues modernes : ling., litt. et trad.
    ORBi View his publications on ORBi
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