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HEC-Ecole de gestion de l'Université de Liège
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MASTER THESIS
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The impact of the e-Commerce on the sustainable performance of retail stores: a focus on the fashion luxury industry

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Zabara, Julien ULiège
Promotor(s) : Van Caillie, Didier ULiège
Date of defense : 16-Jan-2023/27-Jan-2023 • Permalink : http://hdl.handle.net/2268.2/16737
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Title : The impact of the e-Commerce on the sustainable performance of retail stores: a focus on the fashion luxury industry
Translated title : [fr] L'impact du e-commerce sur la performance durable des magasins de détail : un regard sur l'industrie de la mode de luxe
Author : Zabara, Julien ULiège
Date of defense  : 16-Jan-2023/27-Jan-2023
Advisor(s) : Van Caillie, Didier ULiège
Committee's member(s) : Fleissig, Jordan ULiège
Language : English
Number of pages : 67
Keywords : [en] E-commerce
[en] luxury
[en] fashion
[en] physical stores
[en] brick-and-mortars
[en] omnichannel
[en] covid-19
[en] channels
[en] digital
Discipline(s) : Business & economic sciences > Multidisciplinary, general & others
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en ingénieur de gestion, à finalité spécialisée en sustainable performance management
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] The luxury journey was and still remains about immerging the clients into the brand’s own universe, they just had new tools to achieve this. Dominated by the mono-brand and multi-brand stores, the online channels quickly made a place for themselves in the luxury market, giving customers the option of having their experience offline or not. The sector never stopped growing over time, attracting more clients and countries each year. With the globalization, luxury brand had to find a way to stay relevant. That’s where the omnichannel approach came through: proposing a seamless experience to the customers where all channels are connected and deliver the same services. The pandemic that occurred in 2020 forced many luxury brands to tap into their digital side, unlocking some new ways of selling the products and many opportunities to thrive online thanks to their social media and websites. But the future of physical stores became a concern for many luxury brands. In this thesis, we will analyze if the offline channels in the luxury industry could continue to thrive in this digital era.


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  • Zabara, Julien ULiège Université de Liège > Master ingé. gest., à fin.

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  • Total number of downloads 13










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