Master Thesis Online
Mémoire-projet
Sotré, Vincent 
Promotor(s) : Bailly, Adrien
Date of defense : 12-Jun-2023/23-Jun-2023 • Permalink : http://hdl.handle.net/2268.2/17456
s215682Sotré2023.pdfDetails
| Title : | Mémoire-projet |
| Author : | Sotré, Vincent
|
| Date of defense : | 12-Jun-2023/23-Jun-2023 |
| Advisor(s) : | Bailly, Adrien |
| Committee's member(s) : | Dr Boulanger, Kevin
Gerkens, Caroline
|
| Language : | French |
| Discipline(s) : | Business & economic sciences > Marketing |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[fr] The aim of this research project is to find a way of monetising the WeLinkCare platform, which is a free web platform for healthcare professionals to collaborate and share practical and theoretical knowledge.
After an introduction to the context of the company, the theoretical concepts of platform marketing will be developed. Various attempts at monetisation have then been tested in the field and will be analysed. Recommendations will then be made.
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