Thinking about the creation of a strategic platform for biotech companies presenting synergies in the same value chain
Promotor(s) : Delcourt, Cécile
Date of defense : 5-Sep-2016 • Permalink :
|Title :||Thinking about the creation of a strategic platform for biotech companies presenting synergies in the same value chain|
|Author :||Lefebvre, Martin|
|Date of defense :||5-Sep-2016|
|Advisor(s) :||Delcourt, Cécile|
|Committee's member(s) :||Hazee, Simon
|Keywords :||[en] Biotech sector|
[en] Antibody market
[en] Strategic platform
[en] Qualitative study
[en] Quantitative study
|Discipline(s) :||Business & economic sciences > Marketing|
Life sciences > Biotechnology
|Institution(s) :||Université de Liège, Liège, Belgique|
|Degree:||Master en sciences de gestion, à finalité spécialisée en Marketing and Strategic Intelligence|
|Faculty:||Master thesis of the HEC-Ecole de gestion de l'Université de Liège|
[en] Nowadays, more and more innovative and great entrepreneurs decide to take action and to launch their company. However, it is not always easy for those lonely SMEs to stand out from the crowd and some companies, naturally, encounter difficulties to do so. It is particularly the case for companies from the biotech sector which is a highly competitive environment.
Realising my internship at AmplyCell which is in a young and promising company from the biotech sector, the purpose of this thesis is to provide the thinking about the creation of a strategic platform for biotech companies presenting synergies in the same value chain. This report must answer if the implementation of an alliance, in which AmplyCell would belong to provide its technology and develop its activity, is viable and interesting.
The approach to do so is divided in 3 phases. First, a qualitative study is led to understand how existing platforms and alliances are currently working to seek inspiration. Then, a quantitative study is conducted through the help of a survey directed to potential customers in order to understand the needs of the market. A final research is conducted again on potential clients for a deeper understanding of the results of the survey and also on potential partners to get their personal views regarding this partnership implementation.
Searches were successful. This kind of platform usually leads to consortium agreement which is a written document in which all members define the rules of the partnership, the way those rules are defined is discussed in the thesis. This report also identifies the ideal target for the platform as well as some future prospects to ensure continuity of this one and to be always one step ahead of competition. Regarding potential partners, the interest is global as they strongly believe there is no interest to stay alone when it is well known that unity makes strength.
To conclude, create such a platform is not an easy task. Even with the progress already realised, it takes a lot of time to achieve this with the search for partners, negotiations, first steps, etc. But the doubt is now raised regarding the feasibility and the potential that represents the creation of this strategic platform.
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