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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Création d'une société d'air-taxi basée à Liège Airport.

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Van den Meerssche, Cédric ULiège
Promotor(s) : Hermans, Michel ULiège
Date of defense : 29-Aug-2016/10-Sep-2016 • Permalink : http://hdl.handle.net/2268.2/1885
Details
Title : Création d'une société d'air-taxi basée à Liège Airport.
Author : Van den Meerssche, Cédric ULiège
Date of defense  : 29-Aug-2016/10-Sep-2016
Advisor(s) : Hermans, Michel ULiège
Committee's member(s) : Crutzen, Nathalie ULiège
Paeschen, Julien ULiège
Language : French
Keywords : [fr] air taxi
[fr] Liege airport
Discipline(s) : Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] Being an aerospace engineer and having a private pilot licence, this thesis for HEC was the perfect opportunity for me to develop a company linked to the aviation. A couple of years ago, I had the idea that air-taxi was the new way to travel within Europe. Indeed, more and more people have more than one million of dollars on Earth and in Europe, the large companies does not want to waste time in crowded airports and spend money for hotel rooms that are not absolutely necessary. The air-taxi is the solution for these people but also for a larger public. If the destination is a remote place where there is a small airport but the regular airlines do not provide flights to go there, the air-taxi is also a solution.
Consequently, the goal of this thesis is to present an air-taxi company based in Liege Airport. This base has been selected because there are a lot of advantages: 24H/7D operations, no regular airline during the day, two runways and so on. Moreover, I believe in the development of this city and therefore a more intensive use of its airport could help the growth of the region.
In the thesis, the main themes of a company creation are treated. It begins with the business model explained in details, then a small market analysis is made. It is certainly the part that needs to be deepened in further studies. After that, the competitors are analysed and it is shown that a regular airline is not cheaper in all cases. The critical elements of the company are then selected (aircraft model, number of planes,…) and a cost per hour can be calculated from there. The strategy is the next important topic with for instance a SWOT matrix. To complete the thesis, a finance plan is shown to prove the viability of such a company.


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Author

  • Van den Meerssche, Cédric ULiège Université de Liège > Master sc. gestion, fin. spéc. manag. gén (H.D.) (ex 2e ma.)

Promotor(s)

Committee's member(s)

  • Crutzen, Nathalie ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Sustainable Strategy
    ORBi View his publications on ORBi
  • Paeschen, Julien ULiège Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Gestion internationale - Entrepreneuriat
    ORBi View his publications on ORBi
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