The impact of a sustainable product innovation on the performance of an SME.

Abstract

This research delves into the intricate realm of sustainable product development for small and medium-sized enterprises. Navigating the landscape of impacts, obstacles and opportunities, the findings underscore the multifaceted nature of challenges faced by SMEs in their pursuit of sustainability. The discussions offer a nuanced exploration, linking theoretical constructs with real- world implications. The balance SMEs must strike between competitive advantages, cost considerations, and CO2 emissions management emerges as a central theme. This study contributes to the broader conversation on sustainable business practices, offering insights for SMEs to navigate the complexities inherent in their journey towards environmentally conscious product development.