Master Thesis : "How might strategic leadership help to improve Milwaukee's effective sales team strategic vision and company culture in Belgium ?"

Abstract

The thesis explores applying academic theories to enhance the performance of Milwaukee Tools' sales team in Belgium, emphasizing understanding human emotions and strategic timing. It addresses organizational challenges through research and underscores the importance of transparent communication, customer focus, and collaboration. Methodologically, it employs literature reviews, case studies, surveys, and data analysis with clear objectives. Recommendations center on continuous feedback, theoretical application, and structured implementation, evaluating strategic leadership's impact on vision and culture. Key suggestions include improving communication, aligning strategies with customer needs, fostering collaboration, and ensuring sustained implementation.