Mémoire-projet

Abstract

This thesis aims to optimize the communication strategies of the Belgian home automation brand Domestia to enhance the satisfaction of its distribution partners and users. Using the "AS IS – TO BE" methodology, the current processes are analyzed, and future optimization actions are identified. The "AS IS" section covers Domestia’s market position, product presentation, brand positioning, Business Model Canvas, PESTEL analysis, distribution process, and marketing strategy. A qualitative survey was conducted among key partners, including resellers and installers, to gather insights into their perceptions and expectations. The "TO BE" section synthesizes these insights to propose improvements, provide recommendations, and suggest a method for evaluating the implementation of these actions. The objective is to offer Domestia practical solutions to achieve growth and customer satisfaction by presenting relevant findings and actionable steps for optimizing communication strategies.