Master Thesis Online
Mémoire-projet
Goderniaux, Rodolphe 
Promotor(s) : Matranga, Francesco
Date of defense : 17-Jun-2024/21-Jun-2024 • Permalink : http://hdl.handle.net/2268.2/20170
Details
| Title : | Mémoire-projet |
| Author : | Goderniaux, Rodolphe
|
| Date of defense : | 17-Jun-2024/21-Jun-2024 |
| Advisor(s) : | Matranga, Francesco |
| Committee's member(s) : | Glatigny, Hugues
Tavares, Marco |
| Language : | French |
| Keywords : | [fr] Voitures [fr] Modèle économique [fr] Perte financière [fr] Compensation [fr] Stratégie [fr] Sales management [fr] BMW [fr] Voiture électrique |
| Discipline(s) : | Business & economic sciences > Economic systems & public economics |
| Target public : | General public |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] The BMW Louyet Wavre dealership is currently facing a significant challenge due to the rise in electric vehicle (EV) sales. Unlike traditional cars, EVs require minimal maintenance, which directly impacts the dealership's revenue stream. My thesis explores how this trend is affecting the dealership, supported by various electrification statistics from Europe and Belgium. Throughout my research, I conducted surveys to gather insights and identify potential solutions to this issue. The goal was to find innovative ways for the dealership to generate new revenue streams in response to the evolving automotive landscape. This study aims to provide a comprehensive understanding of the problem and offer strategic recommendations to ensure the dealership's continued success in an increasingly electrified market.
File(s)
Document(s)
S227546GODERNIAUX2024.pdf
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Size: 1.81 MB
Format: Adobe PDF
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