Mémoire-projet

Abstract

Do you know the Belgian brand Beau-fils? Well, here is a brand revolutionizing the male wardrobe for innovation and sustainability. This thesis is anchored on optimizing the digital marketing strategy of Beau-fils, a brand conceived to answer serrated needs with wrinkle-proof, stain-proof, and eco-friendly wear. Beau-fils was born in the context in which speed and efficiency are necessary for man. This new consumer breed, demanding by the day, has made it a necessity that companies be online and present permanently. This thesis is thereby setting the stage on which Beau-fils can perform and create better visibility and the finest online reputation through the most modern, effective digital marketing practices. Finding the best of these best practices, among a large array of hashtags, emojis, and calls to action, required using interactive elements for a long series of A/B tests based on topics. This study will give insights so that actions can be implanted to optimize social media networks, website improvements in SEO, and effective framing of digital marketing campaigns. All such strategies implemented are not only helpful in developing an online presence of Beau-fils but also helpful in developing a trustable relationship with the customers. The thesis will, therefore, be considered as an essential document for all the companies that intend to be built as a brand and acquire competitive advantage over others in the digital space. This attests to the potential for continued tweaking and bold new initiatives that can turn existing business practices a way forward and guarantee the long-run success of this brand. Open this file, and you will find groundbreaking insights leading to practical approaches in the new world of digital marketing.