Acceptation sociale des emballages alimentaires réutilisables pour les plats à emporter en Wallonie: facteurs influents et sensibilité environnementale.

Abstract

In a context where sustainability has become a business imperative, the adoption of reusable containers for takeaways is proving to be a promising strategy for reducing waste and promoting a circular economy. A review of existing literature and studies reveals that reusable packaging, when used repeatedly, brings significant environmental benefits. The shift from a linear to a circular model offers multiple benefits, not only for companies but also for the environment. The circular model incorporates processes for returning, cleaning and reusing containers, thereby extending the life of materials and reducing the need for new resources. This thesis explores the social acceptance of reusable food packaging for takeaways in Wallonia, analyzing the factors influencing this acceptance as well as consumers' environmental sensitivity. Through a quantitative survey, the dissertation identifies the main barriers (such as concerns about environmental effectiveness, lack of availability, and financial costs), facilitators (such as social influence), and other determining factors (such as environmental concern, personal norms, knowledge, and sense of responsibility) that influence consumer acceptance. The results of this study provide valuable insights for decision-makers in the foodservice and packaging sectors, helping them to devise effective strategies for promoting reusable packaging, in response to growing environmental regulations and consumer expectations of sustainability.