Conception d'une barre de céréales capable de réduire le stress

Abstract

This creation was conceived in response to the situation of students. Too often neglected, this population is in constant need of support without necessarily receiving answers from healthcare professionals or social workers. The goal is for the food industry to contribute its part and help support students by providing comfort and a solution during stressful periods. Initially, the aim was to conduct a market study to determine if this product has a place in the market. For this, various surveys were conducted, and the result was clear: the product is liked. After that, the practical phase began with the development of the formulation and various trials to achieve the ideal cereal bar. The role of the food industry is also to ensure a nutritionally healthy snack, which is why strong dark chocolate was used, and ingredients containing a significant amount of magnesium were selected. Next, various tests were conducted to ensure the safety and satisfaction of the product, such as water activity tests and texture analyses. To finalize the product, the packaging was created and designed to meet the needs of students from the outset. Indeed, it provides support as it contains a motivating message and is designed to be both calming and fun. In conclusion, this work is based on the complete creation of an innovative product capable of reducing stress. It includes aspects of formulation, marketing, and packaging