Mémoire

Abstract

As part of my thesis, I had the opportunity to carry out my internship at the Cloudbridge Reserve, located in Costa Rica. In this study, we will explore the effectiveness of communication strategies employed by Cloudbridge Nature Reserve to reach its target audience: tourists. With ecotourism gaining more importance as a means of promoting nature conservation and environmental awareness, understanding how nature reserves communicate their messages to visitors is crucial. The study employs a rigorous methodological approach, including a thorough analysis of communication materials, visitor perceptions, and behavioral responses. Through surveys during my internship at the reserve, field observations, data analysis, and interviews, the study aims to identify strengths and weaknesses in Cloudbridge's communication strategy and propose recommendations for improvement. By enhancing communication with tourists, Cloudbridge can amplify its impact on environmental awareness, promote sustainable tourism practices, and be able to develop educational materials to transmit additional important information.