Comment l¿adoption de l¿intelligence artificielle affecte-t-elle la productivité et la transformation des entreprises ?

Abstract

This thesis explores the impact of adopting artificial intelligence (AI) on productivity and business transformation, with a primary focus on the financial sector. The central research question is to evaluate how financial companies are integrating AI technologies into their operations and what the tangible effects are on their organizational performance. Through an in-depth analysis of several company case studies and interviews with industry professionals, the study reveals that AI provides significant gains in operational efficiency and process automation. However, the results also show that these benefits are often accompanied by notable challenges, particularly in change management, technological integration, and high initial costs. While AI holds the promise of enhancing competitiveness and increasing productivity, the thesis concludes that companies must still overcome substantial obstacles to fully realize these advantages. In summary, AI integration is a major driver of transformation, but it requires sustained organizational adaptation to maximize its benefits.