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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS
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Impact des différences culturelles sur le business dans un contexte international. Les spécificités de la culture des affaires de la Fédération de la Russie et les stratégies d'adaptation ouvertes aux entreprises.

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Tonkikh, Aleksandra ULiège
Promotor(s) : Robert, Jocelyne ULiège
Date of defense : 8-Nov-2016 • Permalink : http://hdl.handle.net/2268.2/2271
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Title : Impact des différences culturelles sur le business dans un contexte international. Les spécificités de la culture des affaires de la Fédération de la Russie et les stratégies d'adaptation ouvertes aux entreprises.
Translated title : [en] The Impact of the Cultural Differences on International Business. The Particularities of the Business Culture of the Russian Federation and Adaptation Strategies.
Author : Tonkikh, Aleksandra ULiège
Date of defense  : 8-Nov-2016
Advisor(s) : Robert, Jocelyne ULiège
Committee's member(s) : Lahaut, Jean ULiège
Language : French
Number of pages : 113
Keywords : [fr] Culture des affaires
[fr] Business international
Discipline(s) : Business & economic sciences > International economics
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sciences de gestion, à finalité spécialisée en management général
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[en] This Master Thesis intends to allow Belgian companies to adapt their trade strategy to the Russian market in order to improve the efficiency of their business relations. In addition, our Thesis aims to help Belgian businesses to better communicate with their Russian partners and clients, build better relations and thus foster their export activity to Russia.
The theory section first defines the general notion of culture, then looks into the concept of business culture, and finally describes business culture in Russia.
The empirical part is drawn upon a survey conducted on a representative selection of managers from Belgian companies having a certain experience of conducting business in Russia.
The last part of the Thesis attempts to draw parallels between the theory and the practice.


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  • Tonkikh, Aleksandra ULiège Université de Liège > Master sc. gestion, fin. spéc. manag. gén (H.D.) (ex 2e ma.)

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  • Total number of views 74
  • Total number of downloads 17










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