Master Thesis Online
Mémoire-projet
Plainevaux, Antoine 
Promotor(s) :
Dessart, Laurence
Date of defense : 16-Jun-2025/24-Jun-2025 • Permalink : http://hdl.handle.net/2268.2/22732
Details
| Title : | Mémoire-projet |
| Translated title : | [en] Optimizing the commercialization methods of SaaS solutions in the financial sector: A case study at Gambit Financial Solutions |
| Author : | Plainevaux, Antoine
|
| Date of defense : | 16-Jun-2025/24-Jun-2025 |
| Advisor(s) : | Dessart, Laurence
|
| Committee's member(s) : | Gabriel, Françoise
Bernard, Fripiat |
| Language : | French |
| Number of pages : | 68 |
| Keywords : | [en] B2B [en] Financial Sector [en] Cloud [en] SaaS Solution [en] SaaS |
| Discipline(s) : | Business & economic sciences > Finance |
| Target public : | Researchers Professionals of domain Student General public Other |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis explores the levers for commercializing SaaS solutions in the financial sector, a field still characterized by a strong aversion to technological risk. Based on a qualitative analysis conducted with key market players, it identifies the barriers and drivers of adoption specific to regulated B2B environments. The study leads to a set of strategic recommendations aimed at optimizing the alignment between SaaS offerings, sales messaging, and client expectations. The case of Gambit Financial Solutions serves as a guiding thread throughout this applied reflection.
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Mémoire_Antoine_Plainevaux_S2307172.pdf
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