Master Thesis Online
Mémoire-projet
Coomans, Clara 
Promotor(s) :
Fleissig, Jordan
Date of defense : 16-Jun-2025/24-Jun-2025 • Permalink : http://hdl.handle.net/2268.2/22747
Details
| Title : | Mémoire-projet |
| Translated title : | [fr] Optimisation du transfert d'informations au sein du service commercial : amélioration de la fiabilité des données, de la pertinence des rapports et de l’adoption par les utilisateurs finaux pour une prise de décision stratégique efficace. |
| Author : | Coomans, Clara
|
| Date of defense : | 16-Jun-2025/24-Jun-2025 |
| Advisor(s) : | Fleissig, Jordan
|
| Committee's member(s) : | Collard, David
Crepin, Elisa |
| Language : | English |
| Number of pages : | 120 |
| Keywords : | [en] Data Management [en] Data Reliability [en] Data Visualization [en] Communication [en] Data Analytics [en] CRM [en] ERP [en] Power BI |
| Discipline(s) : | Business & economic sciences > Management information systems |
| Target public : | Student |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sales management, à finalité spécialisée |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis explores how to improve information sharing within the sales department by focusing on data reliability, relevant visual reporting (via Power BI), and user adoption. Conducted at EVS Broadcast Equipment, it highlights common challenges such as fragmented data, unclear reports, and low engagement with BI tools. Through interviews and a multidisciplinary approach, the study identifies key solutions: stronger data governance, user-centered report design, and better communication and training. The goal is to help organizations make data a real driver of decision-making and performance.
File(s)
Document(s)
Master Thesis VF.pdf
Description:
Size: 10.07 MB
Format: Adobe PDF
Annexe(s)
Transcriptions_Master Thesis.pdf
Description:
Size: 609.34 kB
Format: Adobe PDF
Cite this master thesis
All documents available on MatheO are protected by copyright and subject to the usual rules for fair use.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
The University of Liège does not guarantee the scientific quality of these students' works or the accuracy of all the information they contain.
