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HEC-Ecole de gestion de l'Université de Liège
HEC-Ecole de gestion de l'Université de Liège
MASTER THESIS

Mémoire-projet

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Pace, Sofia ULiège
Promotor(s) : Cadiat, Anne-Christine ULiège
Date of defense : 25-Aug-2025/5-Sep-2025 • Permalink : http://hdl.handle.net/2268.2/23951
Details
Title : Mémoire-projet
Author : Pace, Sofia ULiège
Date of defense  : 25-Aug-2025/5-Sep-2025
Advisor(s) : Cadiat, Anne-Christine ULiège
Committee's member(s) : Hollander, Olivier ULiège
Marra, Joseph 
Language : French
Number of pages : 90
Keywords : [fr] stratégie
[fr] innovation
[fr] implémentation
[fr] logiciels
[fr] simulation
Discipline(s) : Business & economic sciences > Strategy & innovation
Institution(s) : Université de Liège, Liège, Belgique
Degree: Master en sales management, à finalité spécialisée
Faculty: Master thesis of the HEC-Ecole de gestion de l'Université de Liège

Abstract

[fr] The primary objective of this thesis is to provide GDTech with a comprehensive implementation
strategy for the ESI suite, based on our extensive market research and feedback from in-depth
interviews.
The results obtained will enable us to put in place an effective ESI implementation strategy, precisely aligning the software’s functionalities with the needs and constraints of manufacturers, structuring appropriate support to guarantee user appropriation and optimizing GDTech’s internal organisation to support this adoption over the long term.
Ultimately, the aim of this operational framework is to maximise the value provided by ESI to its
customers and to consolidate GDTech’s competitive position in the Belgian market.


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Document(s)

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Access Mémoire_ s171741 Pace2025.pdf
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Size: 3.88 MB
Format: Adobe PDF
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Annexe(s)

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Access Annexes_s171741Pace2025.pdf
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Size: 1.16 MB
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Author

  • Pace, Sofia ULiège Université de Liège > Mast. sales. man. à fin. spéc. (en alternance)

Promotor(s)

Committee's member(s)

  • Hollander, Olivier ULiège Université de Liège - ULiège > HEC Liège Executive Education
    ORBi View his publications on ORBi
  • Marra, Joseph GDTech, rue de l'Expansion, 7, 4432 ALLEUR








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