How can Start People Belgium be more competitive in the market of higher profiles ? Solution proposal.

Abstract

The war for talents in the labor market across Europe is a reality since the nineties and is becoming more and more significant year after year. Furthermore in a lot of European countries and especially in Belgium, the available workforce is not anymore in line with the needs of the work market. Companies and governments have to face this reality and take the necessary actions to cope with this context. On top, the expectations of that talented workforce has to be understood and managed through a concrete “candidate experience” approach, which means an extra and constant effort from the company to understand, attract and retain those profiles. Start People, key player in the Belgian temporary staffing business, is facing that reality through its client’s job offers. The requested profiles are more and more complex and are out of the original scope of a generalist temporary work company. This lucrative segment should help Start People to reach the financial objectives imposed by the Recruit group the company is part of. Who says different segmentation says different approach. Consequently, Start People has to develop a specific approach to enter the market and hope to become a well-known actor with a recognized expertise.