Master Thesis Online
Master thesis : "Exploring Barriers to Electric Vehicle Adoption: in search for entrepreneurial opportunities"
Khaleif, Mahmoud 
Promotor(s) :
Surlemont, Bernard
Date of defense : 20-Oct-2025/30-Nov-2025 • Permalink : http://hdl.handle.net/2268.2/25039
Details
| Title : | Master thesis : "Exploring Barriers to Electric Vehicle Adoption: in search for entrepreneurial opportunities" |
| Author : | Khaleif, Mahmoud
|
| Date of defense : | 20-Oct-2025/30-Nov-2025 |
| Advisor(s) : | Surlemont, Bernard
|
| Committee's member(s) : | Pauwels, Piet |
| Language : | English |
| Number of pages : | 47 |
| Discipline(s) : | Business & economic sciences > General management & organizational theory |
| Target public : | Other |
| Institution(s) : | Université de Liège, Liège, Belgique |
| Degree: | Master en sciences de gestion, à finalité spécialisée en MBA |
| Faculty: | Master thesis of the HEC-Ecole de gestion de l'Université de Liège |
Abstract
[en] This thesis explores the factors influencing electric vehicle (EV) adoption in urban areas, focusing on Germany and Belgium. Guided by the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DoI) theory, the study examines how perceptions of usefulness, ease of use, compatibility, and relative advantage affect adoption decisions. Using qualitative semi-structured interviews, supported by thematic analysis and supplementary LinkedIn polls, the research identifies key barriers and motivators.
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