Identification des activités de diversification envisageables pour Prayon dans le secteur des microalgues et évaluation de celles-ci au moyen d'une grille d'évaluation multicritère

Abstract

The use of microalgae currently benefits from a growing interest in different fields. It is the reflection of an enormous potential for several commercial applications. As an innovative company, Prayon is considering diversifying its activities in the sector of microalgae as far as the opportunities are coherent with its own strategy. This project thesis conducted within Prayon consisted in the realisation of the first phase of the innovation process. The aim of the work was first to identify different activities in which Prayon could diversify. The choice was made taking into account the strategy of Prayon as well as the different openings that microalgae offer. The second part of the project aimed for the analyse and evaluation of these activities. In order to collect comprehensive information on the subject, desk and field research was conducted. The field research involved the interview of various experts. A multicriteria evaluation grid was established and the five activities were rated, allowing us to identify the most interesting choices for Prayon. From this evaluation it has emerged that the best activity for Prayon is the scaling up of the harvesting, filtration and extraction processes for companies active in the production of microalgae for food additives. The potential business model of this activity has been described in the Business Model Canvas.